The social media world has evolved rapidly in the past few years, and it continues to do so at a very fast rate. If you want your business to be successful, then you have to take into account all the latest social media trends, as these will help bring more revenue and exposure for your business! Let’s find which are the most important trends right now!
Visuals are becoming very important
Sure, written content will always entice people to purchase or read onward, but visuals are crucial especially when it comes to getting first contact with a business. Videos and images have seen an increase of around 70% in importance when compared to the last few years, and their importance continues to grow exponentially!
Exposure is the main benefit of social media
When asked which is the major benefit of social media, more than 92% of the marketer base has answered exposure. And yes, with social media you get a much better, more professional exposure and this helps your company evolve!
Written content is still the king
Despite the increase in visual assets, curation of other people’s content or audio, original written content is indeed the most important when it comes to any website. Make sure that the content is nicely created and original then you are definitely going to obtain astounding results on social media!
Blogging rapidly increases in interest
Blogging is a great way to express yourself, pretty much like social media, and this is why marketers are focusing on it as being the next best thing in this regard. The challenge with blogging is that there’s too much content to be read out there, so the valuable one might get overlooked. Still, this provides a great way to obtain the best results and that’s why it’s a good idea to combine blogs with social media from a marketing perspective.
The most promising social media site
Believe it or not, you won’t find Facebook or Twitter here. Instead, Google + is the one that takes the reign as it brings in an extraordinary set of results. It’s widely overlooked by many businesses, yet it has a lot of users, and that’s why it’s critical to use it as the best tool to promote your business.
The social ROI is still hard to determine
We have to say that investing in social media marketing is a great idea, but the overall ROI can be a gamble because no one really knows how much you get back. It can be a portion of the initial investment or many times that, so it can be a gamble, but one that might bring astounding results.
Facebook ads dominate social media
There’s no wonder that Facebook dominates social media, but how well dominates it is scary. More than 90% of the marketers are using the Facebook ads regularly, more than 4 times the amount of persons that use LinkedIn or Twitter for the same purposes.
As you can see, the social media world is changing drastically and it always manages to bring in new trends. Still, by reading about and understanding these trends you will be able to get a very good idea in regards to how they work, their efficiency and how useful they actually are for a business that wants to take its promotional endeavors to the next level!